Business Tips

Lost Sponsorship Revenues aka… The “Corner-Of-Your-Desk” Pile

Non-profit organizations and trade associations often lament the lack of results when it comes to fundraising efforts and “non-dues” revenue generation. Answering to the board as to why revenue budget targets are not being met is difficult. In the ever-increasing hunt for “non-dues” revenue, organizations need to address the factors involved and take steps to… Continue reading Lost Sponsorship Revenues aka… The “Corner-Of-Your-Desk” Pile

Business Tips

Improving Your Performance: Event Sponsorship Sales

Many organizations, including non-for-profit associations and government agencies, rely on trade fairs, conferences and events to generate revenue. Event organizers know this all too well and the associated pressures.